Styling Your Life: Dress Better, Feel Better

Growing up, I remember

  • The majority of women, or 96%, “believed that what they wear affects how confident they feel,” according to
  • the news release. –
  • • “The strong link between clothing and mood state suggests we should put on clothes that we associate with
  • happiness, even when feeling low,” according to the news release. –
  • • Professor Pine said: “This finding shows that clothing doesn’t just influence others, it reflects and influences
  • the wearer’s mood too. Many of the women in this study felt they could alter their mood by changing what
  • they wore. This demonstrates the psychological power of clothing and how the right choices could influence
  • a person’s happiness.“ – Science Daily
  • • A report published in Qualitative Research In Psychology in 2008 found even just thinking of certain items
  • from their wardrobe gave individuals a boost in confidence. – Body and Soul
  • • fMRI neuro-imagery shows that when evaluating brands, consumers primarily use emotions (personal
  • feelings and experiences) rather than information (brand attributes, features, and facts). – Psychology Today

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